Report directory

Choose the report that answers your question. Targeted accounts are companies in your target list; non-targeted accounts are identified companies outside that list.

For controls shared across reports, see dates, filters and exports.

Company performance

Report	Use it to
Targeting Summary	Review coverage across accounts and stakeholders.
Media Summary	Compare company advertising activity across channels.
Product Interest Fit	Review target accounts by interest score, band and trend.
LinkedIn	Check company-level LinkedIn impressions and clicks.
Individual Targeting	Check company activity from individually targeted ads.
IP Targeting	Review activity from targeting based on company internet addresses.
GEO Targeting	Review activity from location-based targeting.

People and deals

Report	Use it to
Stakeholder Individual Targeting	Review individual people, their ad activity and clicked content.
Media Impact Movements	Find people who moved into Reached, Aware or Engaged states.
Deal Product Interest Fit	Review product interest alongside deal stage and forecast details.

Website visitors and new companies

Report	Use it to
Targeted Website Performance	Review visits and page views from target companies.
Non-targeted Website Performance	Find identified visitors outside the target list.
Augmented Retargeting	Review advertising activity for non-targeted companies.

If a report differs from an Insights card or another report, use report data and update timing to check the comparison.