Top Account Movers
Top Account Movers
Top Account Movers ranks accounts by media movement for the selected channel, metric, and movement direction. Use it after Period Comparison when you need the account list behind a change.
Where it sits in DOE: Reports > Targeted Accounts > Media Analytics > Top Account Movers.
Image guide: the header shows the active channel, metric, and mover type. Summary cards show matched accounts, gainers, decliners, and the leading account.
What The Page Shows
| Area | Meaning |
|---|---|
| Header context | The selected channel, metric, and mover type, such as LinkedIn, Clicks, and All movers. |
| Matched Accounts | Accounts included in the current ranking. |
| Gainers on this page | Accounts on the current page with increased or new activity. |
| Decliners on this page | Accounts on the current page with decreased activity. |
| Leading Account | The account with the largest movement in the current view. |
| Table rows | Account, current clicks, previous clicks, change, change percent, movement, technique, and availability. |
Read A Row
Start with the account name and status, then compare current and previous values. The Change column shows the absolute movement. Change % shows the relative movement. The Movement badge makes the direction scannable.
Use Details when you need more row context before following up with an account owner.
Pagination And Page Size
The table can contain more accounts than the current page. Use pagination and Show per page to review additional movers before exporting or making a priority list.
Review Order
- Confirm the date range.
- Confirm the selected channel, metric, and mover type in the header.
- Scan the summary cards for scale and leading account.
- Sort or page through the table as needed.
- Open Details for important rows.
- Open the account before assigning follow-up or changing status.
If It Does Not Look Right
Check filters and date range first. A zero current value with a large negative change usually means the account had previous-period activity but no matching activity in the current period. Confirm the technique and availability before comparing it with another report.