Media impact movements

Media Impact Movements shows stakeholders who newly moved into reached, aware, or engaged states. Use it to understand recent people-level movement behind impact cards and signals.

Where it sits in DOE: Reports > Targeted Accounts > Stakeholders Performance > Media Impact Movements.

Media Impact Movements report filtered to newly engaged stakeholders

The movement type filter can show Newly Engaged, Newly Aware, and Newly Reached stakeholders. At least one movement type must be selected to generate the report.

Use This Report To

Need	How this report helps
Find recent movement	See people who newly changed impact state.
Explain impact-card changes	Connect movement to stakeholders, accounts, clicks, impressions, and clicked content.
Review one account	Use Select Account to focus on one company.
Decide follow-up priority	Start with senior roles, recent clicks, and important accounts.

Main Columns

Column	What the column tells you
Stakeholder	Person whose impact state moved.
Position	Role or title where available.
Account	Company connected to the stakeholder.
Account Owner	Owner responsible for the account.
Clicks	Activity behind the movement.
Impressions	Exposure behind the movement.
Last ad clicked	Latest report day and clicked content where available.

Movement Types

Movement	What changed
Newly Reached	The stakeholder recently gained reach evidence.
Newly Aware	The stakeholder recently moved into awareness-level evidence.
Newly Engaged	The stakeholder recently showed stronger engagement, usually the highest-priority movement.

This report uses UTC report days. Use the same duration when comparing it with stakeholder reports, Insights, or exports.

If It Does Not Look Right

Check that a movement type is selected, clear filters, and remove account selection. If a stakeholder is not present, they may not have newly changed state during the selected window.