Website performance
Website performance
Website Performance shows website visits from known target accounts. Use it when a target account appears to be researching your site and you need the row list behind that activity.
Where it sits in DOE: Reports > Targeted Accounts > Website Performance.
Use This Report To
| Need | How this report helps |
|---|---|
| Find target-account website activity | See which target accounts visited tracked pages. |
| Compare web interest | Sort by visits, page views, or last visit. |
| Confirm recency | Check the last visit timestamp before assigning follow-up. |
| Open account context | Click a row to review the full account before taking action. |
Main Columns
| Column | What the column tells you |
|---|---|
| Account | Target account connected to website activity. |
| Locations | Countries connected to the visits where available. |
| Visits | Number of visits in the selected period, or all-time visits when All time is selected. |
| Page Views | Number of pages viewed in the selected period, or all-time page views when All time is selected. |
| Last Visit | Most recent tracked visit shown in the viewer's local time. |
Website named durations use the viewer's local calendar. This matters when you compare a website report with a report that uses UTC report days.
How To Read Website Activity
| Pattern | What to do |
|---|---|
| Recent visit and many page views | Open the account and check which pages were viewed. |
| Pricing, product, or contact pages | Review quickly with account and deal context. |
| Many visits but no active deal | Check whether a deal, stakeholder, or owner update is missing. |
| Old visit only | Treat it as historical context unless another fresh signal exists. |
If It Does Not Look Right
Clear filters, widen the duration, and confirm the company is a target account. If the company is not a target account, look in Non-targeted accounts > Website Performance instead.