Stakeholders Targeting Map
Stakeholders Targeting Map
The Stakeholders Targeting Map shows how people at the account are distributed across targeting states. It is a person-level view, not an account-list filter.
Image guide: The full map groups people by targeting state and shows total people in targeting. Use it to understand reach across the buying group.
Image guide: This reference view shows signals and the targeting map together on the Account Detail page.
Targeting groups
Image guide: Not Reached contains stakeholders who are mapped but have no meaningful targeting reach yet.
Image guide: Reached contains stakeholders who have received impressions or initial reach but may not be deeply engaged.
Image guide: Aware contains stakeholders with stronger awareness indicators. Review impressions and clicks to understand the strength of awareness.
Image guide: Engaged contains stakeholders with stronger interaction signals. These people may deserve closer sales or marketing attention.
Step-by-step
- Read the total number in targeting.
- Compare how many people are Not Reached, Reached, Aware, and Engaged.
- Open the stakeholder table when you need individual names and columns.
- Use ad targeting settings if the targeting setup needs adjustment.
How to interpret it
The map helps answer: are we only targeting the account broadly, or are the right people actually becoming aware and engaged?