Stakeholder media impact and engagements
Stakeholder media impact and engagements
Media Impact shows person-level engagement evidence. Use it to understand whether the stakeholder has been reached, aware, or engaged before planning follow-up.
Media Impact panel
Image guide: This screenshot belongs to Media Impact. It shows clicked date, last CTA, impressions, clicks, click-through, impression trend, and recent engagements.
What to check
| Metric | Meaning |
|---|---|
| Clicked At | Latest tracked click date and time. |
| Last CTA | Most recent call to action clicked. |
| Impressions | Total tracked ad impressions. |
| Clicks | Total tracked ad clicks. |
| Click-through | Clicks divided by impressions where available. |
| Recent Engagements | Latest tracked interactions and content context. |
How to use the evidence
Use Media Impact before outreach, before changing targeting, and before comparing this stakeholder with others in the same account. Recent engagements can explain what content or CTA the person responded to.