Stakeholder media impact and engagements
Stakeholder media impact and engagements
Media Impact shows person-level ad engagement evidence. Use it to understand whether a stakeholder has been reached, aware, or engaged before planning follow-up.
The card shows the latest click context, all-time metrics, impression trend, and recent engagement records.
Metrics
| Metric | Meaning |
|---|---|
| Clicked At | Latest tracked click date and local time. |
| Last CTA | Most recent call to action clicked. |
| Impressions | Total tracked ad impressions for this stakeholder. |
| Clicks | Total tracked ad clicks for this stakeholder. |
| Click-through | Clicks divided by impressions where available. |
The Media Updated date in Profile helps you judge whether the media values are fresh enough for the decision you are making.
Impression Trend
The trend chart shows how tracked impressions accumulated over report days. Use it to understand whether reach is recent, steady, or stale.
Recent Engagements
Recent Engagements lists the latest tracked interactions, including date, source/campaign context, and CTA or content title.
Use the latest engagement when:
- You need to prepare outreach with recent context.
- You want to understand what content the person responded to.
- You need to compare stakeholder engagement within the same account.
Important Notes
Media impact is evidence, not a buying-role guarantee. Always combine it with the stakeholder's position, type, linked account, events, and deal context.