Review LinkedIn campaigns
Review LinkedIn campaigns
Start here when you want to review a LinkedIn campaign before looking at its individual ads.
Find a campaign
- Open Ad Library > Campaigns.
- Choose LinkedIn under Platform.
- Check Status and Performance date.
- Review the campaign cards, or choose Switch to list view to compare campaigns in columns.
Image guide: The campaign objective appears beneath its name. Performance values belong to the reporting period shown above the results.
Identify the campaign
The campaign name identifies the activity whose ads you can open. Its objective, such as Brand Awareness, Website Visit, Lead Generation or Engagement, describes the reported campaign purpose.
Created, Started and Updated, where shown, describe the campaign's timeline. They are different from the Performance date used for its results. Status and a possible Not delivering note also describe different things; use platform and status guidance if you need to change what is included.
Read the campaign results
Use the same reporting period when comparing campaigns. LinkedIn can include Avg dwell time and campaign Audience penetration, alongside its other supported measures. Read Understand campaign and ad metrics for definitions, missing values and the All Time differences.
Open the campaign's ads
Choose View ads on its card, or select the campaign row in list view. The ad results name the selected campaign and retain its LinkedIn reporting period. Use Back to campaigns to return.
To compare ads from several campaigns together, continue to Compare ads from selected campaigns. Manage LinkedIn campaign creation and delivery in the advertising source; these review pages do not offer the Individual Targeting creation controls.