Stakeholder summary cards
Stakeholder summary cards
Summary cards explain the current people audience before the user filters, searches, exports, or opens a stakeholder.
Engaged
Image guide: Engaged shows stakeholders with the strongest tracked engagement evidence. These people usually deserve the first review when deciding who may be active or responsive.
Aware
Image guide: Aware shows people with meaningful awareness evidence. They may not be as active as Engaged stakeholders, but they still have measurable exposure.
Reached
Image guide: Reached shows people with basic reach evidence. Use this number to understand campaign or targeting coverage.
Not Reached
Image guide: Not Reached shows stakeholders without visible reach evidence. This can highlight gaps in targeting or campaign coverage.
Total Stakeholders
Image guide: Total Stakeholders is the full count for the current view. Compare it with filtered results so you know how narrow the table has become.
How to use the cards
Read the cards before changing filters. They tell the user whether the visible audience is mostly engaged, aware, reached, or not reached. After that, use Filter or Quick Search to move from broad audience review to specific stakeholder work.