Product interest and metrics
Product interest and metrics
Product Interest Fit and metrics explain whether the deal has meaningful engagement evidence.
PIF and key metrics
Image guide: This area shows Product Interest Fit score, trend, fit state, key metrics, and targeting channels. Use it before changing stage, probability, or next action.
What to check
| Area | Meaning |
|---|---|
| PIF score | Numeric interest signal for the deal. |
| PIF trend | Whether interest is warming, cooling, or stable. |
| Key metrics | Engagement totals such as impressions, clicks, visits, and page views. |
| Targeting channels | How LinkedIn, individual targeting, or other channels contributed. |
Review pattern
- Read the PIF score and trend first.
- Check whether key metrics support the current deal stage.
- Compare channels to understand where engagement came from.
- Use Signals and Stakeholder maps to inspect the people behind the numbers.