Deal stakeholder columns

Assign to deal column

Deal stakeholder columns

Read Deal Stakeholders columns from left to right. The goal is to confirm assignment first, then identity, then account context, then engagement evidence.

Assignment and targeting

Assign to deal column

Image guide: Assign to Deal shows whether a person belongs to this opportunity.

Assign checkboxes

Image guide: Use checkboxes carefully. Assignment changes who belongs to the deal.

Ad targeting column

Image guide: Ad Targeting is separate from assignment. A person can be assigned to a deal without automatically being in ad targeting.

Key stakeholder column

Image guide: Key marks important people in the buying group.

Star column

Image guide: The star helps users spot priority stakeholders quickly.

Identity columns

First name column

Last name column

Position column

Image guide: Name and position confirm the person before any assignment, targeting, or bulk action.

Table navigation

Manage stakeholders pagination

Image guide: Pagination belongs to table navigation. Use it when more stakeholders exist than the current page shows.

Account and segment context

Account column

Market segment column

Image guide: Account and segment help the user confirm where the stakeholder belongs.

Engagement and row context

Media impact column

Traffic light column

More options column

Image guide: Media Impact and Traffic Light explain engagement and buying stance. More Options exposes row-level actions where available.

Media evidence columns

Media updated column

Last click column

Last CTA column

CTA link

Image guide: These columns explain the latest ad/media evidence connected to the stakeholder.

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