Ad details
Ad details
Ad Details is the single-ad review page. Use it when a campaign or ad metric needs the actual message behind it: the destination link, title, ad copy, and creative files.
Where it sits in DOE: Ad Library > Ads Listing > Ad row.
Use This Page To
| Need | How the page helps |
|---|---|
| Confirm the exact ad message | Shows title and text in full. |
| Check the destination | Shows the ad link when DOE has it. |
| Review one ad's performance | Shows metric cards for the selected source. |
| Inspect images or videos | Shows the available media assets in a grid. |
| Decide whether to compare in Reports | Helps you confirm the ad before checking account or stakeholder impact. |
Page Sections
| Section | What to check |
|---|---|
| Performance | Clicks, impressions, reach, CTR, unique CTR, or other source metrics. |
| Link | The destination URL associated with the ad when one is available. |
| Title | The visible ad title or headline. |
| Text | The main ad copy. |
| Creative | Image or video assets DOE can show for review. |
Missing ad-detail metrics can show as -. That usually means the source did
not provide that value for this ad, the ad is outside the selected period, or the
detail view cannot calculate the metric from available data.
How To Review One Ad
- Start with the performance cards to understand the activity level.
- Check the link to confirm where the ad sends viewers.
- Read the title and text together; do not judge the ad from the title alone.
- Open the creative preview if the asset needs closer inspection.
- Compare with Reports when you need to know which accounts, stakeholders, or deals were affected.
If Details Are Missing
| What you see | What it can mean |
|---|---|
| Page does not load | The ad was removed, the link is invalid, or access changed. |
| No media preview | DOE does not have a supported image or video for that ad. |
| Link is unavailable | The source did not provide a destination link for the ad. |
Metrics show - | The metric is not available for the ad-detail view. |
| Title or text looks empty | The source did not provide copy, or the campaign uses media-only creative. |