Understand historical audience performance
Understand historical audience performance
Audience performance can include results from companies or people who later left the audience. The member list shows current members only. Use those two views for different questions: performance describes the reporting group; membership shows who is currently in this audience.
Read each technique on its own basis
| Technique | Measurement basis |
|---|---|
| LinkedIn and Individual Targeting | During saved membership intervals |
| IP and GEO | Lifetime results for the historical member group, including activity outside membership |
| Retargeting | Activation status; delivery metrics are not available |
Open See more or the card's information control to read coverage, detailed metrics and any notes. A dash means unavailable, not zero. Configured technique labels on a Draft or Inactive audience do not prove it is delivering ads.
Image guide: Historical performance basis is explained separately from the current-member roster. Sample data, shown in light mode.
Read the current roster
Former members do not appear as rows in the member list, including after selecting a performance metric. Summary counts can therefore exceed the current roster count. Rejoining members appear once: their Added date describes the current membership, while eligible metrics can cover earlier membership intervals too.
Selecting Reached, Engaged or Not reached filters current members for that technique. Choose the same metric again to clear it. Ordinary account/stakeholder filters intersect the metric filter. Changing it resets page, sort and selection.
Image guide: A five-member current roster can retain a six-member historical performance cohort. Fictional sample data, shown in light mode.
Check targeting separately
An old click or lifetime IP/GEO result does not prove an account is currently in this audience. Another active audience can still target the same company or person. Review their active memberships when changing targeting. These are observed results, not proof that one audience or campaign caused them.
Count a rejoining member on the correct basis
Saved eligible intervals can contribute to LinkedIn and Individual Targeting measurements when a person or company leaves and rejoins. IP/GEO lifetime activity is counted once per historical member, not once per membership interval. It may include activity before joining or after leaving. Keep each basis separate and avoid interpreting these observations as proof that the audience caused the activity.
Next step
Read audience performance or edit current targeting memberships.