Create an Individual Targeting campaign

Create a Campaign window with Name, Status and Link to campaign

Create an Individual Targeting campaign

Create a campaign when you need a new Individual Targeting activity in Ad Library. Adding its ads and changing its collection state are separate tasks.

Before you start

Confirm the workspace, choose Campaigns > Individual Targeting, and have the campaign name and link ready. Create a Campaign is shown for users with creation access. If it is missing, check the workspace and source, then ask your workspace administrator or support to confirm access. A sample screenshot does not establish the permissions on your account.

On desktop, the action sits at the bottom of the Ad Library controls. On a smaller screen, open Filters. LinkedIn review pages do not offer this creation action.

Complete the campaign form

  1. Open Ad Library > Campaigns and choose Individual Targeting.
  2. Choose Create a Campaign.
  3. Enter Name so the campaign is easy to recognize.
  4. Choose Status, such as Active or Paused.
  5. Paste the required Link to campaign.
  6. Review the fields, then choose Create.
  7. After the success message, check the campaign list. Include its chosen status in the filter so you can find it.

Create a Campaign window with Name, Status and Link to campaign

Image guide: The required fields are marked with an asterisk. Create is unavailable until the required information is complete.

Cancel closes the window without creating the campaign. A newly added campaign can appear before performance is available. Open it with View ads when you want to inspect or add its ads.

Example: complete the campaign fields

In this example, Autumn customer stories is the campaign name, Active is its initial state and the campaign link is entered before Create becomes available. Use a meaningful name and the actual campaign link for your own activity.

Completed Create a Campaign form ready to submit

Image guide: Check Name, Status and Link to campaign together before choosing Create. The example link is illustrative.

Check what was created

The new campaign appears in the campaign results. Its figures can be zero before activity is measured. Choose View ads on that campaign to continue; creating a campaign does not automatically add every ad to it.

Autumn customer stories appears in the campaign results

Image guide: The new campaign is visible at the top of this example. Its status and View ads action are available immediately in the sample.

New campaign with no ads and Create Ad available

Image guide: An empty ad list can be expected for a newly added campaign. Confirm its name above the results before adding an ad.

If creation does not finish

Complete every required field before choosing Create. Wait for a pending request rather than submitting it repeatedly. A failed request can leave the form open and show a specific explanation or Something went wrong. Please try again. Read the message and correct the issue before retrying.

If the outcome is uncertain, check the campaign list and include its chosen status before submitting again. A successful creation closes the form and refreshes the list. The campaign can appear before performance has been recorded.

Continue with the new campaign

Choose View ads on the new campaign, then follow Add an ad to a campaign. If you only need to change collection, use Pause or activate a campaign.

Next step

Add an ad to a campaign.