Website traffic detail
Website traffic detail
Website traffic detail helps you understand what one company did on your website. Use it after opening a Website Visit signal, a Website row, or a Website Lead.
Where it sits in DOE: Website > select a company.
Image guide: the detail view shows company context, visit totals, last seen, source details, and page paths. Use it before deciding whether a visit deserves follow-up.
What Traffic Detail Shows
| Detail | Meaning |
|---|---|
| Company context | Name, location, website, industry, size, and social links when available. |
| Visit totals | Total visits and page views, plus selected-period values when available. |
| Last Seen | Most recent tracked visit for the company. |
| Source details | Source, medium, and campaign when DOE receives them. |
| Page paths | Pages viewed during the visit, including page title and URL when available. |
| Visitor context | Stakeholder or visitor details when available. |
How To Review One Company
- Confirm whether the company is targeted or non-targeted.
- Check Last Seen before acting on old activity.
- Review visits and page views together.
- Expand source details to see how the visit began.
- Expand page paths to understand what the company viewed.
- Compare with stakeholder activity, account status, deal context, and reports.
What Counts As Stronger Intent
| Pattern | Read it as |
|---|---|
| Recent product, pricing, demo, or contact pages | Worth reviewing with account context. |
| Multiple visits across several days | Possible growing interest. |
| One homepage visit | Light context unless another signal supports it. |
| Non-targeted company with strong page paths | Good candidate for fit and duplicate review. |
| High page views but unclear fit | Research before routing or adding to targeting. |
What Traffic Detail Cannot Prove
Website traffic detail may not identify the exact person. It does not prove budget, authority, timing, or purchase readiness. Treat it as investigation evidence, not a sales claim.
Useful Njord AI Prompt
"Summarize this company's website activity and tell me whether it changes follow-up priority."