Megadeals becomes Njord
Very few people can close complex, high-value deals. We call them Rainmakers and as it turns out, they are very hard to find. Instead, we built Njord on top 19 different systems, including stakeholder, media, productivity and CRM tools. This allows our clients to scale their very best people rather than failing to hire more of them.
Welcome to the Rainmaker opportunity.
Follow our red thread
until it turns blue.
It began with a simple question
Very few people have tried to answer the question of how the world's biggest deals are made. Deals worth over $10M that Fortune 500 companies depend on—often called "Megadeals"—had never been systematically researched or documented. The hidden truth: in the world's largest B2B companies, 80% of revenue comes from less than 1% of customers. A few massive deals make up most of that 80%. Yet this revenue concentration is often kept secret—boards fear investors will see it as risk. But what if it's actually the opposite? What if the success of these giants depends entirely on their ability to master and win megadeals?
That turned into a book
To answer the question, it took a 2.5-year research project with 60+ in-depth interviews (2-10 hours each) with megadealers globally, led by PhD researcher Tonya S. Pixton. The research identified five cornerstones that separate megadeals from ordinary complex selling—from aligning with key initiatives to orchestrating ecosystems of 100+ stakeholders. For the first time ever, the playbook was documented and made public in the book Megadeals.
That turned into a business
The book's success sparked immediate demand. Companies didn't just want to read about megadeal, they wanted help closing them. This led to the creation of Megadeals Advisory, working with scale-ups and start-ups to orchestrate their largest, most valuable, hence complex deals. Their dream signings, involving the big Kahunas, the Fortune 500’s that make a difference to a young company.
The advisory achieved notable success, navigating deals worth hundreds of millions. But a fundamental challenge emerged: advisory work is inherently limited. Each client requires deep engagement, while the reality is that you can only serve a handful of clients simultaneously.
As demand continued to surge, the bottleneck became clear. More companies needed help, but the advisory model couldn't scale to meet it. The queue kept growing while capacity remained fixed.
The advisory achieved notable success, navigating deals worth hundreds of millions. But a fundamental challenge emerged: advisory work is inherently limited. Each client requires deep engagement, while the reality is that you can only serve a handful of clients simultaneously.
As demand continued to surge, the bottleneck became clear. More companies needed help, but the advisory model couldn't scale to meet it. The queue kept growing while capacity remained fixed.
That turned into a tech platform
We broke it down to first principles. What actually matters when orchestrating megadeals? Based on these fundamentals, we started building a platform, focused entirely on one goal: scaling Rainmakers.
Making world-class deal orchestration accessible beyond the elite few who naturally master it.
As we added more functionality, solving one scaling challenge after another, something unexpected happened. We looked up and realized we'd made a complete pivot. We were no longer an advisory firm. We had become a technology platform—built on the same battle-tested principles and Fortune 500 experience, but fundamentally transformed into something new.
We became Njord.
Making world-class deal orchestration accessible beyond the elite few who naturally master it.
As we added more functionality, solving one scaling challenge after another, something unexpected happened. We looked up and realized we'd made a complete pivot. We were no longer an advisory firm. We had become a technology platform—built on the same battle-tested principles and Fortune 500 experience, but fundamentally transformed into something new.
We became Njord.