FOR industrial technology COMPANIES WITH COMPLEX DEALS

Deal orchestration platform for industrial technology

Njord gives your Rainmakers Fortune 500 deal support so every complex sale gets the orchestration it deserves.

THE REAL PROBLEM

Your deals don't fail because of your product.They fail because...

You are either burning your best technical experts on business development that should go to delivery, or you are relying on relationships built over decades that don't transfer when people move on. Meanwhile, your global competitors are already surrounding every decision-maker with the right message on the right platform. That gap is where contracts go to die.

Your stakeholders don't know who you are.

In complex industrial sales, 81% of buyers favor suppliers they already recognize. But building that recognition across procurement, engineering, operations, and executive stakeholders is a full-time operation that pulls your best people away from delivering.

4% success rate without recognition → 81% with it

You have a Rainmaker dependency.

The most important deals tend to need a Rainmaker to happen. This can be a senior sales director, a technical expert who speaks the customer's language, or a managing director with 20 years of industry relationships. Their capacity is your ceiling.

14–19 systems needed to scale one

INDUSTRIAL BUYING LOGICS

Four ways industrial companies buy. Each one demands orchestration.

Not all complex industrial deals look the same. The stakeholders, the entry points, and the growth motions differ. But one thing stays constant. If the people who decide don't know who you are, you lose.

LOGIC 01

Capital Equipment and Large Systems

COMPRESSORS · AUTOMATION · PRODUCTION LINES · TURBINES

Large-ticket purchases where operations, engineering, procurement, finance, and the C-suite all have a say. Think Atlas Copco, ABB, Scania. There is one winner, and the contract value justifies a long and thorough evaluation.

HOW IT'S BOUGHT

Top-down to upper management and operations leadership, with heavy influence from engineering and procurement. You win the initial system sale, then you expand through aftermarket services, spare parts agreements, and upgrades. When the equipment lifecycle ends, you fight to win the replacement.

WHY ORCHESTRATION MATTERS

Operations directors, plant managers, CTOs, CFOs, and procurement all need to recognize your brand and trust your capability before you make the shortlist. Njord ensures every stakeholder across the decision chain knows who you are, from the factory floor to the boardroom.

LOGIC 02

Framework Agreements and Component Supply

CORE EQUIPMENT · SPARE PARTS · CONSUMABLES · OEM COMPONENTS

Large accounts want multi-sourcing. They line up two to three vendors in a framework agreement covering core machines, spare parts, and consumables. Companies within groups like Indutrade, AddTech, Lifco, and Lagercrantz live and die by these agreements.

HOW IT'S BOUGHT

Two-phase selling. First, become one of two or three approved framework agreement vendors. This is handled with purchasing and quality assurance, and you need to fulfill strict criteria. Then the real selling starts. You hunt for individual orders and volumes across a variety of sites and factories, competing against the other approved vendors for each piece of business.

WHY ORCHESTRATION MATTERS

Getting on the framework is a stakeholder game with procurement and quality. Winning volumes is a visibility game with site managers, engineers, and local purchasing across every location. Njord orchestrates both motions, making your brand recognized at headquarters during qualification and across every site during the hunt.

LOGIC 03

Aftermarket and Service Contracts

MAINTENANCE · SPARE PARTS · UPGRADES · MANAGED SERVICES

The recurring revenue engine of industrial business. Service contracts, spare parts agreements, and managed maintenance are where margins live and customer relationships deepen over decades.

HOW IT'S BOUGHT

Land with equipment, expand with service. Once the initial system is installed, the aftermarket relationship begins. Renewals, expansions, and upgrades are sold to operations, maintenance, and plant management. The decision to stay or switch happens years before the contract actually ends.

WHY ORCHESTRATION MATTERS

The people who decided the original purchase are rarely the same people managing the ongoing relationship. Maintenance managers, plant directors, and operational VPs all need to see your firm as the obvious choice for continuity. Njord keeps your brand present across the entire customer organization throughout the contract lifecycle.

LOGIC 04

New Materials and Category Adoption

NEW PLASTICS · CONSTRUCTION MATERIALS · PRODUCTION MATERIALS · RAW MATERIALS

When you are selling a new category of material, you are not competing for an existing budget line. You are asking a large organization to change how they build, produce, or construct. That decision starts at the very top.

HOW IT'S BOUGHT

Top-down to board, C-level, and VPs to win the strategic buy-in for a new material category. Once approved, you secure a first few pilots for a specific product, construction site, or production line. Then you drive adoption broadly across the same account for more sites, more products, and bigger volumes.

WHY ORCHESTRATION MATTERS

The board and C-suite approve the category. But adoption depends on site managers, product owners, and production engineers across the entire organization choosing to use it. Njord makes your material visible at the top for strategic approval and across every site and product team for adoption at scale.

Dimension

Capital Equipment

Framework

Aftermarket

New Materials

Entry point

Upper management, operations, and engineering

Purchasing and quality, then site-level hunting

Operations and maintenance management

Board, C-level, and VPs

Growth model

Win system, expand with service and upgrades

Become one of 2-3 vendors, then win volumes across sites

Land with equipment, expand with contracts

Win pilot, then drive adoption across sites and products

Switching cost

Very high, capital-intensive

High once on framework, low between approved vendors

High, operational risk of changing provider

Very high once adopted into production

Sales cycle

Long, multi-stakeholder procurement

Two-phase: framework qualification then site-by-site

Ongoing, renewal-driven

Long, strategic approval then gradual rollout

Different buying logics. Different stakeholder maps. Same need for orchestration. Njord adapts to the way your deals actually get done.

HOW IT WORKS

Three steps to orchestrate deals like the Fortune 500

Map your deal ecosystem

Define your target accounts and Njord maps every stakeholder who influences the deal. Functions, hierarchies, internal champions, external advisors.

Surround them with the right message

Hyper-targeted media reaches your stakeholders across LinkedIn, news sites, Instagram, YouTube, and more. Not ads. Recognition, values, and insights.

Orchestrate with real-time intelligence

Track account impact, stakeholder engagement, and deal momentum through the Deal Orchestration Dashboard. Make data-driven moves, not guesses.

WHY NJORD

Scale your Rainmakers. Win more deals

From invisible to inevitable

BRAND RECOGNITION THAT SHIFTS THE ODDS

81% of industrial buyers favor suppliers they already recognize. Only 4% rely on expert recommendations alone. Njord makes sure every stakeholder in your target accounts knows who you are, what you build, and why it matters long before any procurement process begins.

19 systems. One platform. One cost.

FORTUNE 500 FIREPOWER WITHOUT THE OVERHEAD

The technology and talent needed to orchestrate large deals typically runs $30,000+ per month. Njord consolidates stakeholder mapping, hyper-targeted media, account intelligence, and managed services into a single platform for less than a single salary.

Know exactly where to focus next

DATA-DRIVEN DEAL PRIORITIZATION

Real-time signals from customer interactions, media engagement, meeting transcripts, and account-level analytics surface the 20% of actions, accounts, and stakeholders driving 80% of your results. Every check-in comes with recommended next steps.

Frequently Asked Questions

How is Njord different from a CRM or marketing automation tool?

Njord is not a CRM and it is not marketing automation. It is a Deal Orchestration Platform that combines 19 systems into one managed service. Where a CRM tracks your pipeline and marketing tools send campaigns, Njord maps the actual stakeholders influencing your deals and delivers hyper-targeted media to them across LinkedIn, news sites, Instagram, YouTube, and more. The result is that the people who decide your deals know who you are before you ever pick up the phone.

What kind of companies benefit most from Njord?

Njord is built for B2B companies selling complex enterprise software where deals involve multiple stakeholder groups, long sales cycles, and high contract values. If your deals sit at complexity level 4 to 6, if you have proven product-market fit, at least one strong dealmaker, and a finite target market, you are a great fit.

How quickly can we get started?

Most clients are live within weeks. The Njord team handles the heavy lifting of stakeholder mapping, ad creation, and platform setup. Your team provides the target accounts, key stakeholders, and positioning messages. From there, we take it and run.

What does 'less than one salary' actually mean?

Running Fortune 500-level deal support typically requires 14 to 19 software systems at over $17,000 per month, plus 2 to 5 full-time specialists costing $15,000 to $40,000 per month. Njord bundles all the technology and managed services for less than what you would pay a single new hire. That is how we make enterprise-grade deal orchestration accessible to scaling companies.

Can we keep using our existing CRM and sales tools?

Absolutely. Njord sits alongside your current stack. It does not replace your CRM or your sales process. It amplifies what your best people are already doing by surrounding every deal with the right visibility, the right messaging, and the right stakeholder engagement at exactly the right time.

Your next big deal is waiting. Give it the support it deserves.

Get the same deal orchestration firepower used by the world's largest industrials. One platform. One team. One cost that is less than a single salary.

Address:

Mäster Samuelsgatan 42
111 57 Stockholm

Contact:

+46 73-359 56 55
hello@njord.io

Complex deals made simple

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