The Rainmaker Opportunity
Very few people can close complex, high-value deals. We call them Rainmakers and as it turns out, they are very hard to find. Instead, we built Njord on top 19 different systems, including stakeholder, media, productivity and CRM tools. This allows our clients to scale their very best people rather than failing to hire more of them.
Welcome to the Rainmaker opportunity.
Trusted by high-performing dealmakers in 4 continents
Njord helps companies win high-value, high complexity business by scaling their Rainmakers, instead of hiring more sales people. Typically, they operate in finite markets, innovation and have about 20-300 employees.
What problems does Njord solve?
1 – They don't know who you are
In complex B2B deals, the counterpart needs to know who you are. In fact, your ability to succeed goes from 4% to 81% simply by making sure your key stakeholders have some idea about who you are and what you do.
2 – They don't understand enough to buy
What if the 1400 key stakeholders worldwide knew a light version of what you know? Njord is specifically designed to educate your potential customers about your industry, the topics that interest them and what your company's take is, long before selling anything.
3 – You have a Rainmaker dependency
The most important deals tend to need a Rainmaker to happen. This can be a star sales person, an expert, CEO, tech wiz or anyone who can sway a group of stakeholders into signing that deal. Therefore, it's a lot more effective to scale the select few superstars, rather than trying to hire more salespeople.
4 – The tools are overwhelming
When we built Njord, we looked at how Fortune 500 companies handle their biggest deals. Turns out you need 14-18 systems plus 2-5 full-time pros to manage the deal support complexity. Market data and tech stack alone runs €19k monthly, adding people costs on top which makes this exclusive to the biggest deals within the world's largest companies. The cost of buying, integrating, and running all this was simply too much. Until now. Njord gives you that same mix of tools and pro services at less than 10% of the total cost, letting smaller companies compete for the world's most attractive deals.
Scale your Rainmakers for less than one salary
Njord is the world's first deal orchestration platform, built to scale Rainmakers. Njord is a sophisticated AI-powered software suite that gives your company the same toolbox as Fortune 500 companies, at a lower cost than one regular salary.
1 – Let them know who you are
The way Njord operates is different. We know that brand recognition is key, as this moves favorability from 4% to 81%. But this is far from enough. The largest organizations (complexity 5 and 6) care deeply about their vendors core values, related behaviors and principles. Thirdly, they tend to favour vendors who bring more to the table than simply selling a product. Conversely compared to advertising, Njord is designed to deliver on brand recognition, values and culture and insights rather than product, price and promotions.
2 – Get more sh*t done
Njord allows you to execute more per hour thanks to automation of certain key tasks like stakeholder mapping, account research and content production.
3 – Laser-focused prioritization
Data-driven insights from real customer interactions, media signals, social media insights, meeting transcripts and related insights, various engagement metrics on account and stakeholder level and win/loss analysis highlight the 20% of actions, accounts and stakeholders that drive 80% of the results including "the recommended next actions".
Get Njord
We are currently onboarding companies that operate in complexity 5 or 6, i.e. handling multiple stakeholder groups or ecosystems. If this applies to your company's current situation, we'd be happy to set up a meeting.