Making complex deals simple.

The world’s first deal orchestration platform

Stakeholder mapping

Every stakeholder in the account mapped by role, exposure and influence — including the people who never appear in your CRM but decide whether the deal survives.

Values-led positioning

Position on recognition, values, culture and insight rather than product, price and promotion, so the account understands who you are long before it evaluates what you sell.

Insight delivery

The right proof, to the right role, at the right moment — delivered continuously between meetings instead of only when a seller is in the room.

Automated research

Continuous account and stakeholder research, kept current automatically, so the picture you act on is never a snapshot from last quarter.

Content production

Role-specific content produced at the pace the account moves, without adding headcount to your marketing team.

Workflow automation

The repetitive orchestration work — sequencing, routing, follow-up, reporting — handled by the platform so your Rainmakers spend their hours where judgment matters.

Win/loss analysis

Structured post-deal analysis that feeds back into positioning, proof and stakeholder strategy for every account that resembles the one you just ran.

Engagement scoring

Engagement read at role level, not account level, so you can tell genuine buying capacity apart from polite interest before it reaches your forecast.

Next-best actions

A ranked, specific set of next moves per account — what to do, with whom, and why it matters now.

19 integrated systems in one platform, designed to scale Rainmakers

See how it works

Problems Njord solves

• They don't know who you are

  In complex B2B deals, the counterpart needs to know who you are. Your ability to succeed jumps from 4% to 81% simply by making sure key stakeholders understand who you are and what you do.

• They don't understand enough to buy

  What if the 1,400 key stakeholders worldwide knew a light version of what you know? Njord is designed to educate potential customers about your industry — long before selling anything.

• You have a Rainmaker dependency

  The most important deals need a Rainmaker: a star seller, expert, or CEO who can sway a group of stakeholders. It is far more effective to scale the select few superstars than to hire more salespeople.

• The tools are overwhelming

  Fortune 500 deal support takes 14–18 systems plus 2–5 full-time pros — €19k monthly before headcount. Njord gives you that same toolbox at less than 10% of the total cost.

How Njord helps

• Let them know who you are

  Brand recognition moves favorability from 4% to 81%. Njord delivers on recognition, values, culture and insights — not just product, price and promotions.

• Get more done

  Execute more per hour with automation of key tasks like stakeholder mapping, account research and content production.

• Laser-focused prioritization

  Data-driven insights from real interactions, media and social signals surface the 20% of actions and accounts that drive 80% of results — plus recommended next actions.

Trusted by complex B2B dealmakers

Tromb, Plexigrid, Scania, Euroatlas, Swayable, Umicore, Zuora, B&R

The secret to succeed in B2B? Scale your Rainmakers

In complex landscapes, more outreach does not work. This whitepaper introduces Concentric Marketing: how proof travels from one strong customer outward through circles of stakeholders, industries and regions.

Njord in numbers

Jump in deal favorability with recognition

4% → 81%

Of the cost of an in-house Fortune 500 stack

<10%

Integrated systems in one platform

19

Employee sweet spot we serve best

20 to 300

What our clients think of Njord

Recent perspectives on complex B2B deals

• Megadeals are signed with existing customers. How much of your growth plan is aimed there?

  Megadeals are signed with existing customers. Yet most growth plans focus on new logos, while the biggest opportunity sits in the units, countries and functions of customers you already serve. Drawing on more than 20 years in client management and megadeals, David Klättborg explains why the next deal inside an account is harder than it looks, how to map the white space, and how to win the next unit with a Red Fiat.

• Most enterprise deals are lost before the RFP. Bain says 81% of buyers already favor a vendor when the process starts.

  Bain’s 2024 research found that 81% of B2B buyers favor a vendor they already know at the start of the buying process. In complex enterprise deals, that means the real contest often happens before the RFP, before the demo, and before your sales team enters the room. If the buying group does not know you, you may have already lost.

• Your biggest deals are not dying because of your pitch. They are dying because buyers are afraid to decide.

  Most CEOs mistake activity for progress. In complex B2B, deals move only when buyers can answer three internal questions: What are we buying, has this worked somewhere like us, and can we defend the decision if it goes wrong?

• You don't need more salespeople. You need deal orchestration.

  Fortune 500 companies surround their biggest deals with research, content, media, analytics, and executive coordination. Mid-sized challengers often try to win the same deals with a CRM and a few salespeople. That gap explains why so many “sales problems” are really orchestration problems.